That’s a quite accurate account of the greater than dozen conversations we’ve had approximately Search Engine Land’s support of Google’s Accelerated Mobile Pages inside the past few years. At first, it become about the headache in handling the separate codebase AMP requires in addition to the havoc AMP wreaks on analytics when a nice bite of your target audience’s time is spent on an outside server now not connected on your own site. But, Google’s decision to now not require AMP for inclusion in the Top Stories carousels gave us a brand new motive to question the know-how of helping AMP.
So, this Friday, we’re turning it off.
How we came
Even whilst Google was sending large visitors to AMP articles that ranked in Top Stories, the tradeoff had its kinks. For a small publisher with limited sources, the improvement work is thoughtful. And not being capable of absolutely understand how customers migrated among AMP and non-AMP pages supposed our photograph of go back and highly engaged traffic become fallacious.
But, this August we noticed a widespread drop in visitors to AMP pages, suggesting that the inclusion of non-AMP pages from competing sources in Top Stories turned into taking a toll.
