SMX Advanced opened with a bang these days as Search Engine Land’s Barry Schwartz interviewed Elizabeth Tucker, director, product management, Google Search.
Here are a few highlights of the extensive-ranging keynote interview, which covered discussion on creating beneficial content, the most important Google middle update ever, why Search effects may be unstable and greater.
1. What to think about while developing content: helpfulness + pride + experience
What should SEOs and content creators reflect onconsideration on while building content to serve the person and rank properly in Search?
Google’s North Star is getting human beings to gratifying and helpful results, Tucker said. She paraphrased a well-known quote from NHL legend Wayne Gretzky, that’s that as SEOs and content material creators you need to skate to wherein the % goes to be, not wherein it’s been:
“Think approximately what we’re trying to do … and in which we are going and purpose for that. … Think about content that’s helpful, fulfilling and has correct reviews.”
2. Why you ought to recognition on the massive photo
Some SEOs have misconceptions approximately how ranking works and might get too stuck up in technical details, Tucker said.
There is no one-length-fits-all solution to making extremely good content due to the fact top notch content material is available in “many flavors, styles and sizes” Tucker said.
Her recommendation? “Focus on the big photograph”:
“We are looking to satisfy people with all of those special informational wishes with all forms of unique amazing forms of content and outstanding web sites. I do fear that once humans kinda get down within the weeds on precise technical details or indicators we might also or won’t have, it might get rid of from that massive photograph question of ‘is that this beneficial satisfying content [and] are humans gonna have a superb experience?’”
